【Guide to Renaming Your Online Store】6 Key Points to Consider | Real Case Analysis Included
Table of Contents:
・Advice
・Company Naming Cases
In the early stages of online entrepreneurship, choosing the right name for your online store or business is crucial. A suitable name can leave a lasting impression on customers and help you stand out in the competitive e-commerce market.
Here are some suggestions to consider when renaming your online store or company.
1. Should be simple and easy to remember
Firstly, your online store name must be simple and easy to remember. We all know the brand Apple, a simple name that instantly conveys what kind of products they offer. Similarly, your online store name should be straightforward, avoiding complexity or tongue-twisters. This way, customers can easily remember it and build a sense of trust.
2. Should have a thematic relevance
Secondly, choose a meaningful name. Your online store name should reflect your products or services. For example, “糖朝” (Tong Chao) in Hong Kong, a name that immediately indicates it sells candies, attracting the target audience to browse. Additionally, if your brand has a unique story or concept, you can consider incorporating it into the name to deepen customer identification with the brand.
3. Consider Search Engine Optimization (SEO) intent
When starting an online store, search engine optimization (SEO) is a critical aspect to consider. You should incorporate keywords that are easily searchable into your online store name. For example, 健康工房 (Health Works) from Hong Kong includes the keyword “健康” (health), which helps improve your website’s ranking and attract more customers. By including relevant keywords in your name, you increase the chances of your online store appearing in search results, driving more traffic to your website.
4. Check the availability of the online store name
After finalizing the name, it’s important to check the availability of the business name and domain name. Firstly, you can search the government’s official website or business registry to ensure there are no identical or similar business names already registered. Additionally, it’s advisable to search the name on Google, Facebook, Instagram, and other platforms to see if there are other companies using similar names. If there are existing businesses with similar names, you may need to consider modifying the name or adding different elements to make it distinct and avoid confusion.
5. Check the availability of the domain name
When choosing a name, it’s important to check if the corresponding domain name with the same company name has already been registered. Having a consistent name across your business and website can increase consumer recognition of your brand. You can use hosting speed websites or domain registration platforms to check the availability of domain names. It is generally recommended to use popular domain extensions such as .com or .com.hk. It’s advisable to avoid using Chinese domain names or less common extensions like .net or .store, as they can make it harder for customers to remember your website.
6. Seek advice and feedback
Finally, don’t forget to seek advice and feedback from friends, family, or your target audience. Sometimes, we may be biased and believe that a particular name is perfect, but others may have different opinions. Listening to their feedback can help you identify potential issues and make your online store name even more perfect. Gathering different perspectives can provide valuable insights and ensure that your chosen name resonates well with your intended audience.
Company Naming Cases
- 糖朝 Tong Chao
糖朝 (Tong Chao) is a candy retail store in Hong Kong. The name is simple and memorable, immediately conveying that it sells candy. This name successfully attracts the target audience and establishes a brand image.
- 健康工房 Health Works
健康工房 (Health Works) is a Hong Kong-based store specializing in health products and nutritional supplements. The name includes the keyword “健康” (health), which helps improve the online store’s ranking and attract more customers. Additionally, the name is simple and easy to remember, aligning with the company’s positioning.
- 周生生 Chow Sang Sang
周生生 (Chow Sang Sang) is a well-known jewelry company in Hong Kong. The name is unique and carries a traditional flavor. It has a high level of recognition in the Hong Kong market, and customers immediately associate it with the jewelry industry. The name is successful because it is simple, memorable, and closely related to the company’s products.
- 惠康超市 Wellcome Supermarket
惠康超市 (Wellcome Supermarket) is a renowned supermarket chain in Hong Kong. The name “惠康” (Wellcome) evokes thoughts of affordable prices and convenient shopping, aligning with the supermarket’s positioning. This name has high brand recognition in the market and successfully attracts a large number of customers.
Summary: How to Choose a Good Business Name?
Choosing a suitable online shop, store, or business name is crucial for brand image and marketing. It’s important to keep in mind that the name should be simple, memorable, meaningful, consider search engine optimization (SEO), check domain availability and social media handles, and seek advice.
Selecting an appropriate online shop, store, or business name holds significant importance for brand image and market promotion.
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