Is Joining The Place Worth It? Analyzing the Pros and Cons of Franchising The Place

Table of Contents
・Introduction to The Place
・Successful Case Studies of The Place Merchants
・Annual Fee of The Place
・Benefits of The Place
・Limitations of The Place
・Alternative Online Store Platform Choices–Mshop
・Benefits of Mshop

HKTVmall launched the “Independent Online Shop” program, The Place (HKTVshops), in August 2023. It provides a user-friendly website building platform that requires no IT knowledge, enabling businesses to easily establish and expand their online presence.

Below, we will introduce the pros and cons of The Place, the application fees, and common questions, helping you make an informed decision about the ideal online shop platform for you.

AnitaBox leveraged The Place’s advertising to boost the sales of their products. According to data, in just three days, the sales volume has reached over $10,000.

激安Mall attracts more viewers with the additional free exposure opportunity provided by The Place. Compared to other stores, 激安Mall has an average audience volume that is 15 times higher. 

The annual fee for The Place is $5,000, and they charge a minimum commission rate of 4% on successful orders. However, there is a special offer available now with an annual fee of $2,999, and it includes free access to HKTVmall’s 7/24 live sales channel.

*Please refer to The Place’s official website for detailed promotion information.

Customers on the HKTVmall app can directly navigate to the The Place page. The stable traffic of HKTVmall can bring potential customers to The Place, leveraging the active user base of HKTVmall.

The Place enables you to promote your online shop through various marketing channels, such as push notifications and email marketing within the HKTVmall app. This help attract more new customers to your shop.

The Place provides a user-friendly backend system that allows merchants to easily configure their online shops, simplifying the setup process.

Although HKTVmall has a substantial amount of traffic, there are limied buttons for users to navigate from HKTVmall to The Place. Not all HKTVmall users may enter the The Place page for shopping, which can result in lower traffic to your online shop.

Merchants need to pay a certain commission to HKTVmall for each sale, which can impact the overall profit of the shop.

While HKTVmall sets up advertisements for shops, advertising is subject to the rules and limitations of HKTVmall. Merchants have limited control over their advertising and promotional activities, such as retargeting campaigns.

The Place offers basic features such as simple webpage design, product uploads, inventory management, and order management. It may have fewer features compared to other online shop platforms and lacks customization options.

The Place pays merchants their earnings three times a month, with a waiting period of 10-15 days for each payment to be received by the merchant.

Mshop was founded in 2013 and is a widely adopted online shop platform by thousands of businesses. Examples of businesses using Mshop include PorterHK, AIRLAND, and Skyworth. Mshop offers a range of online shop functionalities, including online store systems, mobile apps, in-store POS, and Facebook Live integration, helping you easily expand your business.

Mshop does not charge any commission, allowing you to retain the highest total profit from your sales.

Mshop is a platform dedicated to help businesses establish online shops. It offers comprehensive online shop functionalities and can provide personalized shop designs tailored to your specific needs, ideas, and preferences. This makes your online shop more appealing to consumers, increasing the exposure of your store and products.

Mshop provides customer support services, and each merchant is assigned a dedicated customer manager to address and support any issues related to their online shop. Mshop also offers a wide range of e-commerce services, including stable web hosting servers, the option to create a custom mobile app, and assistance with government funding inquiries. Mshop is committed to resolving issues and meeting the needs of its merchants.

Regardless of the chosen platform for opening an online shop, it is crucial for merchants to have a clear understanding of the service offerings, including fees, packages, technical support, and more. By evaluating these factors based on their specific requirements, businesses can select the most effective and appropriate marketing channel for their needs.